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9 Jun 2026
models business

🍎 Siri AI, 🚀 SpaceX and 🏦 Anthropic: the product, the price and the promise

Siri AI is finally real — but European users won't be able to use it. The irony is as cruel as it is revealing: a law designed to protect consumers is denying them Apple's best product in years. Meanwhile, SpaceX prices its IPO at $135/share with a $1.77 trillion valuation, and Anthropic confirms its October public listing. Three stories that seem independent but share the same pulse: AI is no longer a promise — it's a product, an investment, and for millions of Europeans, an exclusion.

🍎 WWDC 2026: Siri AI is real — but not for Europe

Yesterday's WWDC was no ordinary keynote. Tim Cook delivered his last as CEO, and he did it with Apple's most audacious AI move yet: Siri AI, a complete rebuild of the assistant on Google's Gemini with a custom model of roughly 1.2 trillion parameters. The deal: around $1 billion per year over multiple years.

What changes? Siri now has its own standalone app with a chatbot-style interface, understands personal context (emails, messages, photos, files), knows what's on screen, and executes multi-step commands across apps. The new gesture: swipe down from the center of the screen and "Search or Ask" appears. Responses arrive as cards that you can continue conversationally.

The privacy architecture has three tiers: simple tasks stay on-device (Apple's own models), moderately complex requests run through Apple's Private Cloud Compute, and the heaviest reasoning routes to Google Cloud — stateless processing, no data retention, no training on user data. "Data is only used to execute your request, and outside experts can verify this promise at any time," said Craig Federighi.

iOS 27 keeps iPhone 11 support (contrary to rumors), adds a Liquid Glass opacity slider, and macOS 27 is named Golden Gate — ending Intel Mac support. Developer betas are available now.

But here's the news I didn't expect: Siri AI won't be available in the EU on iPhone or iPad at launch. Apple blames the Digital Markets Act (DMA), which requires equal third-party assistant access. Apple says that's incompatible with Siri AI's privacy architecture. The result: hundreds of millions of EU users will get iOS 27 without its flagship feature. The irony is that a law designed to protect European consumers is denying them the best Siri ever built.

My take: Apple has a point that the DMA creates a real problem here — requiring third-party access at the same level as Siri when Siri is deeply integrated into hardware and OS is not technically trivial. But Apple is also using this as leverage against Brussels. The real question is: could Apple have designed Siri AI to comply with the DMA from the start? The answer is probably yes, but they chose not to. Meanwhile, the loser is the European user who pays the same for an iPhone that gets less functionality.

🚀 SpaceX prices IPO at $135/share, $1.77T valuation

SpaceX is on day 6 of its roadshow and has set its IPO price at $135 per share, valuing the company at $1.77 trillion and raising $75 billion. SPCX begins trading on Nasdaq Thursday, June 12.

The interesting part: 30% of shares are allocated to retail investors — three times the typical mega-IPO allocation. You can indicate interest via Robinhood, Fidelity, or Schwab before Wednesday. Demand exceeds supply at $135.

The two numbers that define the bull and bear case: Morningstar values SpaceX at $780 billion (less than half the IPO price), based on Starlink profitability, xAI losses (~$10 billion projected 2026 burn), and terminable compute contracts. The bull case: $2.17 billion per month in contracted AI compute revenue from Anthropic ($1.25B) and Google ($920M) — annualized to $26 billion from a segment that didn't exist 18 months ago. Both contracts are terminable with 90 days' notice after December 31, 2026. That lockup expiry is the next structural risk.

🏦 Anthropic confirms October IPO

Anthropic filed an updated confidential S-1 with the SEC, confirming its target of going public in October 2026. With $47 billion ARR and a post-money valuation of $965 billion from its Series H round, Anthropic is preparing for what could be one of the largest tech IPOs in history — right after SpaceX and potentially OpenAI if they also list this year.

The 2026 AI IPO market is shaping up to be the most intense on record. First CoreWeave in March, then OpenAI speculation, now SpaceX this week and Anthropic in October. It's the clearest signal that the AI industry is transitioning from a venture-funded startup club to a public sector with quarterly earnings accountability.

🤖 Nebius + NVIDIA launch Physical AI Living Lab for robotics startups

Nebius, the AI cloud company, announced the Physical AI Living Lab, a six-month program for British and European robotics startups. Participants get NVIDIA's full physical AI development stack (simulation, synthetic data, accelerated compute) on Nebius's cloud infrastructure, plus direct access to their engineers.

The program launches in London and plans to expand to other regions. Evan Helda, Head of Physical AI at Nebius: "Most robotics teams can build a strong model — the bottleneck is getting the simulation, synthetic data, and compute in place to take it further." It's a reminder that while Apple and SpaceX grab headlines, physical AI keeps advancing quietly.

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